The main catalogue is still the centrepiece for information gathering and order placement. Over 90% of commercial end-consumers turn to the printed catalogue for information. The visually attractive and the “at a glance” informational output still offers a vital hands-on advantage over the internet. There is also a measurable increase in order positions for customers using the printed catalogue as opposed to ordering online, which, of course, is noticeable I total revenue. A few reasons why a printed catalogue is still one of the most important marketing tools:
Over 19.000 available articles
Clear and concise presentation
Tips & Tricks from your advisors
Up-to-date products and current product groups
One catalogue … one range of products … one delivery … one invoice – everything under one roof!