Our own brands and marketing networks

ADVEO has several different private brands and networks (e. g. CALIPAGE, Plein Ciel, Buro+, CARIP und 5 Star™), that are respectively aligned with various trade partners. These all share the benefits and synergies of ADVEO as a Pan-European wholesale company.


CALIPAGE, founded in 1995 in France, introduced in Germany 2012 and 2015 in Austria, is the leading partner-system for office supplies in Europe. Under the German motto „Gute Laune fürs Büro“ CALIPAGE is a future-oriented and particularly innovative brand with an exclusive range of products. CALIPAGE offers a wide variety of range with select high-quality CALIPAGE products and consumer goods for the office.

The entire catalogue range of over 20.000 articles is available from stock. In addition we have a complementary product range encompassing 100.000 items sourced from over 300 different suppliers.  

Therefore we are looking for dealers from all over Germany and Austria willing to join the successful partner-system ADVEO.

Don’t wait too long! In order to ensure exclusivity, the sales areas per region are limited!

Learn more about the benefits of CALIPAGE


5 Star™ is an internationally recognized private brand from ADVEO with over 5,000 products Europe-wide; more than 1,200 products in Germany alone! The 5 Star™ product range offers everything needed in everyday office life! From paper and stationery over organizational resources to computer accessories, printer consumables and cleaning products! 5 Star™ products are quality alternatives to well-known manufacturers.