Roland Laschet
Roland Laschet


ADVEO, leading company in the wholesale distribution of office products, solutions and services in Europe, has appointed Roland Laschet as new Managing Director ADVEO Benelux, effective July 1st, 2018.

Roland has an extensive experience of more than 15 years in our sector. Prior joining ADVEO he was the Commercial Director Benelux at SSI Schäfer Shop GmbH. Before that he had hold various managerial roles in Staples since 2002 where he has been Managing Director Retail & Online Benelux, Managing Director Office Centre Belgium and General Manager Office Centre. He has also been Business Development Manager Retail at EXEL Logistics and Managing Director at ALDI. As Managing Director ADVEO Benelux he will be member of the Management Committee and, among his areas of responsibility, he will be in charge of contributing to the design and implementation of the new Strategic Plan 2017- 2020 in Benelux. He is a driven, result-oriented, hands-on manager who has led several businesses towards growth and profitability.

He is familiar with transformation in changing market conditions, and always puts the customer first. Roland is fluent in Dutch, French, English and German.

We look forward to welcoming him.

Gerardo Gorostiza Phone 916 789 822

Laura Villuendas Phone 916 789 804